dcwomenkickingass:

The logo from last week and been officially deemed the new logo of DC Comics. I’ve worked with companies on brands and logos and it is hard work and you never really get something everyone loves. But the thing about this logo is that it offers nothing that of the DC brand beyond the letters “D” and “C”.

No wait, it’s about secret identities:

The design of the new DC Entertainment identity uses a “peel” effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.

Toilet seat cover resemblance aside, this is what you’ll be see everywhere for years. Or until some decides they need a new logo, or there is new sheriff at DC Entertainment brand headquarters. I will say it looks marginally better in color.

At least the have a Wonder Woman comic in the media pack. And Superman is back to wearing the classic costume.

Meh.  I guess some of them look pretty cool (gotta say I actually like the Watchmen’d up logo).

I’m still not thrilled, but I guess it could have been worse.  THERE WAS NOTHING WRONG WITH THE OLD LOGO THOUGH JUST SAYING